YouTube Music

I joined the YouTube Music team right before product launch helping get it to market, but soon shifted focus to the existing middle tab, which was underperforming. This tab was turned into a space for users to explore music outside of their day-to-day bubble.

In addition to “Explore”, I led a complete overhaul of the product’s onboarding flow. This included new ways to quickly collect a user’s music tastes, and improved motion design, making the experience fun, responsive and immediately rewarding.

As part of these improvements, I was also able to design a step in the Android setup flow (that users go through when setting up a new phone). This let the user know the app was preinstalled, and offered our free trial right away.

I also worked to integrate YouTube Music with some popular external products (i.e. Sonos, Waze, Waymo, Android Auto, Apple Carplay) helping to increase product seamlessness and allow users to enjoy music wherever they are.